Sinéad Kelly is a freelance fashion stylist, image consultant and  entrepreneur based in Dublin.

Sinéad is an avid purveyor of all that is eclectic and this has become synonymous with her own signature style. A sharp eye for detail, a flair for colour and a love for creativity, has allowed Sinéad to successfully embark on her fashion career. 

Currently Personal Shopper at Arnotts, Ireland's largest department store, Sinéad's background is steeped in fashion, marketing and journalism. She has worked with names such as Irish Tatler, Folkster, The Voice of Ireland, RTE Guide, The Irish Times, Irish Examiner, RTE Guide, Irish Independent, Harvey Nichols, Stellar Magazine to name but some.

Sinéad works across all areas of fashion styling including editorial, commercial, personal shopping, catwalk production, trunk shows, image consultation, TV styling and bridal. 


SELFMADE is a concept and reworked vintage clothing brand, established by Sinéad and designer Tobi Balogun in 2016. SELFMADE has been featured in Irish Examiner and MFI Magazine. 

Visit www.selfmadeclothing.ie for more.