So Much Betta

On set images captured on film and digital for ‘SO MUCH BETTA’
A dance concept video created, directed, choreographed, filmed and edited by the genius that is Douglas Reddan.
Styling: Sinead Kelly & Douglas Reddan
Photography: Katie O’Neil
Make-Up: Sophie Kavanagh, Sinead Kelly, Robert Whelan, Liam Maughan
Cast: Douglas Reddan, Paul Tyrrell, Kian Swift, Adam O Reilly, Adam Goulding, Jose Galang, Liam Maughan, Neil O Brien, Robert Whelan.
So Much Betta represents the taking back of power. It represents a minority in traditional society that needs to be seen and heard. It stands up for an entire community of people. It speaks for your brothers , sisters, aunts , uncles, your work colleagues and neighbours.
Sinead Kelly